ROCHESTER, NY — Moser Services Group, LLC, the parent company of EV Charge Solutions and the PowerCharge® brand, has officially appointed Elsa Bretherton as President, effective January 1, 2026.
Based in Rochester, New York, Bretherton will take the helm of all operational, strategic, and organizational functions. This leadership transition comes at a pivotal moment as the U.S. electric vehicle (EV) charging market shifts from early adoption toward large-scale fleet and commercial integration.
A Strategic Shift for Rochester’s EV Powerhouse
As President, Bretherton is tasked with scaling business processes and driving operational excellence. Her role is designed to fortify the company’s internal structure as it manages a growing portfolio of residential, commercial, and fleet charging projects.
“Elsa brings strong leadership and a results-driven mindset that aligns with our long-term vision,” stated Mike Moser, Founder of Moser Services Group, LLC.
According to the company, Mike Moser will now pivot his focus toward product development. This shift is significant for the industry, as the company has signaled multiple new market introductions planned throughout 2026.
Why This Matters for the EV Industry
The appointment of Bretherton reflects a broader trend in the EVSE (Electric Vehicle Supply Equipment) sector. As hardware becomes more standardized, the “winners” in the industry are increasingly defined by operational reliability and customer delivery.
By bringing in a President dedicated to organizational functions, Moser Services Group is positioning itself to:
- Scale Fleet Operations: Managing the complex uptime requirements for electric delivery and municipal fleets.
- Enhance Post-Installation Support: Addressing the industry-wide “reliability gap” in public charging.
- Accelerate R&D: Allowing the founding leadership to focus exclusively on technical innovation and upcoming 2026 product launches.
“I’m honored to lead two organizations that are playing an important role in the future of EV infrastructure,” Bretherton said, emphasizing her commitment to building on the company’s decade-long foundation.
Local Impact: Rochester as an EV Innovation Hub
Since its founding in 2012, Moser Services Group has remained headquartered in Rochester, NY. This leadership expansion reinforces the Finger Lakes region’s status as a growing corridor for green technology and infrastructure manufacturing.
For local businesses and fleet managers in Western New York, the move signals a more robust support system for local EV adoption initiatives.
People Also Ask: Frequently Asked Questions
What does EV Charge Solutions do?
EV Charge Solutions provides hardware and consulting for electric vehicle charging, specializing in residential, commercial, and fleet applications. They are known for providing turnkey solutions that simplify the transition to electric mobility.
Who owns the PowerCharge brand?
The PowerCharge brand is owned and operated by Moser Services Group, LLC. It focuses on delivering high-quality, reliable charging stations for various market segments.
Why is EV infrastructure growth accelerating in 2026?
2026 is a critical year for EV infrastructure due to the maturation of federal funding programs (such as NEVI) and the increasing number of commercial fleets reaching their sustainability milestones.
About Moser Services Group, LLC
Founded in 2012, Moser Services Group, LLC is a leader in the EVSE market. Through EV Charge Solutions and PowerCharge®, they deliver reliable, innovative charging technologies designed to advance global EV adoption. For more information on their 2026 product roadmap, visit their headquarters in Rochester, NY, or their official digital platforms.
