FRIWO, an international provider of power supplies, charging technology, and digitally controllable drive solutions, has announced a realignment of its sales structure and an expanded business field strategy. This strategic move aims to focus on sustainable growth, innovation, and a stronger international market presence.
Effective immediately, FRIWO’s sales organization will be structured country-specifically, a shift from its previous “TIME”-sector based structure. The company states that this change will enable a more targeted response to the specific needs of customers in individual markets, particularly within Europe and North America.
According to FRIWO, this restructuring will strengthen its international presence while also enhancing individual customer support. The new structure will facilitate a better understanding of country-specific requirements through collaboration with partners, allow for the early identification of market developments, and enable the offering of customized solutions.
This reorganization of the sales organization is part of FRIWO’s long-term growth strategy, which was updated at the beginning of 2025. The updated strategy emphasizes increased internationalization, a stronger focus on innovation, and a customer-oriented market presence. To support this, FRIWO has established a new corporate structure comprising five business areas, merging the previous “TIME” sectors (Tools, Industrial, Medical, and E-Mobility) into these new divisions focused on innovative growth drivers.
The five new business areas are:
- E-Mobility, Transportation & Logistics
- Medical & Healthcare Solutions
- Industrial Applications
- Specialized Tools & Equipment
- Lifestyle Solutions
FRIWO believes that this new structure will create a solid foundation for profitable growth and a sustainable position in future-oriented industries.
New Contact for Optimized Customer Support in the UK
As part of the effort to enhance efficiency and provide more customer-focused service, FRIWO has also restructured its sales territories. Malin Dickheiwer has assumed responsibility for the UK market, ensuring dedicated support for customers and partners in the region.
The contact information for the United Kingdom is:
- Email: [email protected]
- Phone: +49 2532 81 310
