Ram is taking advantage of the huge audience of the Super Bowl to unveil the series version of its first electric pickup truck. However, production will not start until 2024.
At the beginning of January, during the CES in Las Vegas, Ram revealed a concept of its first electric pickup truck. And now, they are already presenting the series version! On a Sunday? Yes, but it’s not just any ordinary Sunday across the Atlantic. It’s the Super Bowl, the grand finale of the American football season.
This event puts about 100 million Americans in front of the TV. A massive audience that Ram wants to take advantage of – they will air a 60-second advertisement during the game to show the final 1500 REV and announce the opening of the reservation books.
Interested customers will then have to be patient, as the brand confirms that deliveries will not start until the fourth quarter of 2024. Ram is taking a big head start on this – as it will arrive late in the category. Ford already offers the F-150 Lightning, while Chevrolet will start delivering the Silverado EV by the end of 2023. By opening reservations today, Ram hopes to retain its customers.
Customers may be surprised by the discovery of the production vehicle. The silhouette is less original than that of the concept. In the end, the electric version is derived from the thermal model. The front and rear have been redesigned, with more futuristic-looking light signatures. The front light bars extend into the closed black grille, which integrates a large illuminated logo. The hood hides a trunk.
At the rear, the lights continue on the tailgate. The charging port is hidden in the front wing on the driver’s side. The dashboard is taken from the classic model, with a large vertical touch screen in the central console.
Ram provides almost no technical information. Not surprising given that we are far from the start of production. It is known that the vehicle is based on one of Stellantis’ new electric platforms, the STLA Frame. The concept announced an 800-volt architecture with a DC charging power of 350 kW.