LONDON, UK — Paythru, the UK-based EV payments specialist, has officially announced its expansion into the North American market. To lead this strategic move, the company has appointed Sam Sockwell as Executive Vice President, Americas.
In this role, Sockwell will spearhead Paythru’s commercial presence across the USA, Canada, the Caribbean, and Latin America, working directly with charge point operators (CPOs) and fleet owners to scale their payment infrastructure. He brings nearly three decades of B2B infrastructure experience, having previously achieved over $150M in annualized revenue while leading the EV charging division at CBRE.
Eliminating Friction at the Plug
As the U.S. market transitions from hardware installation to long-term operational performance, the quality of the payment experience has become a defining factor for success. Paythru drives transaction failures to near‑zero by consolidating card, mobile and Plug‑and‑Charge into a single payments platform.
This proven reliability has already been deployed at scale in the UK, where Paythru serves as the primary payments provider for the Duracell E-Charge charging network. By providing a single system for settlement and reporting, Paythru allows operators to meet the stringent standards of the National Electric Vehicle Infrastructure (NEVI) Program, which mandates accessible and interoperable charging.
A Commercial Focus on Site Economics
The expansion arrives as enterprise buyers increasingly prioritize total cost of ownership and network utilization over simple hardware counts.
“The US market is at an inflection point,” said Sam Sockwell. “A driver can still arrive at a charger and not be able to pay. That’s not just a user experience issue; it’s lost revenue for operators. Enterprise buyers understand that a poor payment experience directly impacts utilization and revenue.“
Targeting the Enterprise Market
Paythru’s leadership believes the next phase of EV growth will be won or lost on the reliability of the transaction.
“Sam brings exactly the credibility that opens doors in the North American enterprise market,” said Keith Brown, Founder and CEO of Paythru. “He speaks the language of the operators and fleet owners we are targeting. He understands how they think, how they buy, and what they need.”
By aligning with emerging NEVI requirements and focusing on commercial performance, Paythru is positioning itself to turn charging payments from a source of operational friction into a competitive advantage for operators across the Americas.
